Think about two pickups.
Same engine. Same frame. Same bed. Two trucks off the same line, and you cannot tell them apart by what they do.
One's got a badge people recognize. That badge is a third of the price. And it doesn't tow a thing.
A watch works the same way. The badge does not make the crystal harder, the case stronger or the time more accurate. Underneath, a field watch is a solved problem. The next four line items are the parts that do the work.















